Zepto

Zepto Limited operates a quick commerce platform that enables users to purchase a wide range of products from third-party merchant partners through the “Zepto” mobile application. Orders placed on the platform are processed through strategically located dark stores operated by the company and delivered to users through last-mile delivery partners. In addition to groceries and household products, merchant partners offer freshly prepared food items through Zepto Café, which uses the same dark store and delivery infrastructure. The company also provides advertising and promotional solutions to brand partners, including sponsored placements, in-app advertising, analytics and campaign performance tools, creating an additional monetisation channel. Further, it offers supply chain services by sourcing products from brands and selling them to wholesalers and retailers on a non-exclusive basis. The company’s business is supported by its in-house technology systems that help manage operations, fulfilment, delivery and user engagement.

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