IPO Research Overview
Overview
Purple Style Labs is a multi-brand luxury omni-channel fashion platform operating under Pernia’s Pop-Up Shop. The company offers a curated portfolio of luxury fashion products across womenswear, menswear, jewellery, accessories, and kidswear, with a specific focus on wedding and occasion wear. Operating an omni-channel business model, it connects with customers globally through physical Experience Centers, its website, a mobile application, digital sales channels, events, and exhibitions. It serves a wide international customer base across India, the United States, the United Kingdom, the Middle East, and other markets. The platform provides access to curated Indian luxury fashion while enabling active designer brands to reach a broader domestic and global audience without building their own retail infrastructure. Revenue is primarily generated from the direct sale of these fashion goods and lifestyle products on its platforms.
New to IPO analysis? You may review our structured guides on how IPO allotment works and IPO subscription meaning to better understand demand and allocation mechanics.
Issue Details
Issue Price
₹546 - ₹575
Subscription
Live • 1 hr ago
Min. Investment
Face Value
-
Issue Size
680
Fresh Issue
680
Listing At
BSE, NSE
Lead Manager
-
Registrar
-
Lot Size
26 shares
For category-wise quota breakdown such as QIB, HNI, and Retail allocation, refer to our IPO quota structure explanation. Compare this issue with others on our Comparison Engine
Milestones
Subscription
Subscription Progress
Subscription figures represent category demand ratios reported by exchange bidding engines.
Probability Model · Estimate
⚠ Applying for more lots does not improve your odds. SEBI lottery gives each applicant 1 entry regardless of lots applied.
Estimated Allotment Odds
1 in 2
63.3% probability
Retail demand: 1.58x
Subscribed 1.58x. In oversubscribed retail categories, each valid application receives 1 lottery draw entry regardless of lots applied.
GMP (Grey Market Premium)
+0.3% over issue price
GMP is unofficial and indicative only. It does not guarantee listing price or returns.
Trend
Tools
Total Investment
₹14,950
₹575 × 26 shares
Est. Listing Price
₹577
+₹2 premium
Est. Total Value
₹15,002
At listing price
Est. Listing Profit
+₹52
+0.3% Return
Estimates assume 100% allotment and listing at the indicated GMP rate of ₹2. Grey Market Premium is an unofficial and non-binding indicator. For allotment probabilities, review the Subscription Demand section.
Investment
Investors can bid in multiples of the lot size at the cut-off price.
Allocation
QIB
50%
NII
15%
RII
35%
Employee
-
Ownership
Promoter shareholding pre and post-issue will be updated once the final capital structure is published.
Contacts
Registrar appointment and registered office contacts will be confirmed in the statutory exchange disclosures.
Documents
Opens SEBI's official filing portal. Search for the company name in results.
Application
UPI Method (ASBA)
Log in to your broker's app or net banking, navigate to the IPO section, select this IPO, enter lot quantity, and authorise via UPI mandate. Funds are blocked, not debited, until allotment.
ASBA via Net Banking
Log in to your bank's net banking portal, go to the IPO / ASBA section, fill in the bid details, and submit. Your bank will block the required amount automatically.
Allotment & Refund
Allotment status is typically available within 6 days of the IPO close date. Refunds for unallotted bids are credited within 2 working days post allotment.
You may also review the complete IPO allotment process explanation to understand lottery mechanics and refund timelines.
Qualitative Factors
Company Strengths
Company Risks
Legal Disclaimer
Information is sourced from publicly available exchange filings and company offer documents. GMP is unofficial and indicative. IPOCraft does not provide investment advice. Some broker links on this page are affiliate/referral links — IPOCraft may earn a commission if you open an account through them, at no extra cost to you.
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