IPO Research Overview
Overview
Imagine Marketing Limited was incorporated in November 2013 and operates primarily under the brand “boAt”, launched in 2015. The company was founded and is promoted by Sameer Ashok Mehta, Aman Gupta, and South Lake Investment Ltd. It is a digital-first consumer electronics company focused on lifestyle-oriented, mass-premium products at accessible price points.The company designs, markets, and sells a wide range of consumer devices, including personal and large audio products, wearables such as smartwatches and smart rings, and charging solutions like cables, chargers, and power banks. Operations are asset-light, with manufacturing largely outsourced to strategic partners, while the company focuses on product design, branding, marketing, and distribution.
New to IPO analysis? You may review our structured guides on how IPO allotment works and IPO subscription meaning to better understand demand and allocation mechanics.
Issue Details
Issue Price
-
Face Value
Subscription
Live • 59 mins ago
Min. Investment
-
Issue Size
1500
Fresh Issue
500
Listing At
NSE, BSE
Lead Manager
-
Registrar
-
Lot Size
-
For category-wise quota breakdown such as QIB, HNI, and Retail allocation, refer to our IPO quota structure explanation. Compare this issue with others on our Comparison Engine
Milestones
Subscription
Subscription Progress
Subscription figures represent category demand ratios reported by exchange bidding engines.
Probability Model · Estimate
Estimated Allotment Odds
—
— probability
Retail demand: —
Subscription data unavailable.
GMP (Grey Market Premium)
Issue price comparison unavailable
GMP is unofficial and indicative only. It does not guarantee listing price or returns.
Trend
No historical GMP data points recorded yet.
Tools
Total Investment
₹100
₹100 × 1 shares
Est. Listing Price
₹100
+₹0 premium
Est. Total Value
₹100
At listing price
Est. Listing Profit
₹0
+0.0% Return
Estimates assume 100% allotment and listing at the indicated GMP rate of ₹0. Grey Market Premium is an unofficial and non-binding indicator. For allotment probabilities, review the Subscription Demand section.
Investment
Market lot sizes and allocation brackets will be announced upon price band finalization.
Investors can bid in multiples of the lot size at the cut-off price.
Allocation
QIB
50%
NII
15%
RII
35%
Employee
-
Ownership
Promoter shareholding pre and post-issue will be updated once the final capital structure is published.
Contacts
Registrar appointment and registered office contacts will be confirmed in the statutory exchange disclosures.
Documents
DRHP
-
RHP
-
Allotment Status
-
Opens SEBI's official filing portal. Search for the company name in results.
Application
UPI Method (ASBA)
Log in to your broker's app or net banking, navigate to the IPO section, select this IPO, enter lot quantity, and authorise via UPI mandate. Funds are blocked, not debited, until allotment.
ASBA via Net Banking
Log in to your bank's net banking portal, go to the IPO / ASBA section, fill in the bid details, and submit. Your bank will block the required amount automatically.
Allotment & Refund
Allotment status is typically available within 6 days of the IPO close date. Refunds for unallotted bids are credited within 2 working days post allotment.
You may also review the complete IPO allotment process explanation to understand lottery mechanics and refund timelines.
Qualitative Factors
Company Strengths
Company Risks
Legal Disclaimer
Information is sourced from publicly available exchange filings and company offer documents. GMP is unofficial and indicative. IPOCraft does not provide investment advice. Some broker links on this page are affiliate/referral links — IPOCraft may earn a commission if you open an account through them, at no extra cost to you.
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